Professional Experience

Search Engine Optimization (SEO) Consultant, 

Strategic Content (B2B Consulting) https://strategiccontent.com/ Seattle, WA

05/2003 - Present

Educated, drove, and implemented the creation of SEO strategy with cross-functional collaboration among Web Development, Content Optimization and Creation, and Marketing Campaign Teams (SEM, UI/UX Design, and Product Marketing). Articulate through presentation, oral, and written communication skills a roadmap of digital marketing insights, including web analytics, content/on-page optimization, data strategy and keyword research, A/B testing, and link-building, resulting in increases and growth in organic search rankings of 950+ keywords, organ traffic (17% increase page views), MQLs (7%), and conversions (12%).

Search Engine Optimization (SEO) Manager, 

Gasworks Media (B2B2C: Automotive Retail) https://gasworksmedia.com Seattle, WA

06/2023 - 10/2023

Launched and monitored the SEO strategic plan utilizing cross-functional team-building skills in keyword research, audience analysis, strategy development, content planning, and landing page optimization. Assembled and implemented a targeted content optimization roadmap and editorial calendar that deployed 132 net new pages in 30 days. The project engaged user audiences, achieving a lift among organic search traffic (7 URLs in the Top 10 SERPs for each of 24 optimized domains), conversion rates, and MQLs. Deployed an efficient mix of SEO management tools and performance metrics in bespoke Looker dashboards (GA, GSC SEMrush, MOZ, and ahrefs) with reported insight highlights that diagnose issues and apply solutions with prioritized triage.

Search Engine Optimization (SEO) Manager 

LiveRamp (B2B: SaaS) https://www.liveramp.com Seattle, WA

09/2022 - 05/2023

Spearheaded, planned, and implemented the SEO growth roadmap and strategy. Implemented net-new landing pages, on-page and meta-content optimization, keyword research, and audience/persona models. Founded the SEO editorial calendar, A/B testing methodology, content strategy, and process/workflow. Effectively boosted the SEO profile of 1500+ keywords while improving crawl efficiency by 27% (CWV Scores). Collaborated with multi-disciplinary teams (Product Marketing, PR, SEM, Development) in publishing search engine-friendly content focusing on user engagement, improving the SERP positions of 14 URLs (moving to Google’s page one).

Professional Services Search Engine Optimization (SEO) Consultant

BrightEdge (B2B: SaaS) https://www.brightedge.com Seattle, WA

03/2021 - 04/2022

Consulted platform subscribers in detailed strategic recommendations through presentations,  written reports, and oral communication, educated and steered toward SEO best practices, and improved CWV scores (average 10% across nine domains). Conducted deep technical audits across 161 data points (for twenty-one domains), Site assessments (21), and keyword analysis (42), then conveyed and presented opportunities and trends for enterprise-level clients.

Digital Engagement Project Manager (Contract)

Westrock (B2B: Milling & Fiber Packaging) https://www.westrock.com Atlanta, GA

03/2020 - 01/2021

Created site/content roadmap and six campaigns for website experiences, influencing users to engage with the website while monitoring, optimizing, or creating content that activated organizational goals and brand voice, including six chatbot playbooks. Increasing landing page pageviews by 13% and form CTR by 7.5%. Constructed reporting and analyzed data, determining optimizations and KPIs for on-page performance and content consumption. Briefed cross-functional peers and stakeholders about  CMS and media libraries within a Sitecore CMS. Identified opportunities to improve the user journey and CWV performance.

Search Engine Optimization Strategist

360i (Agency B2B2C, B2C, Retail) https://www.dentsucreative.com/ Atlanta, GA

03/2018 -11/2018:

Led, motivated, and supported a team of five SEO Analysts with SEO best practice mentoring and workflow processes, leading to three promotions.  Consulted three enterprise-level (C-Suite) clients to expand and improve SEO efficacy and digital footprints, resulting in growth in traffic and conversion rates (average 7%). Educated and collaborated with multi-disciplinary teams with varied familiarity with growth and SEO best practices through presentations and oral and written communication skills, driving and deploying content and keyword roadmaps, and activating research and analysis into KPIs and line items.

Search Engine Optimization (SEO) Strategist (Contract)

Nordstrom (B2C Retail) https://nordstrom.com Seattle , WA

09/2017 - 03/2018

Empowered three direct reports in website hygiene in the organization’s CMS, retired 1200+ outdated content, redirected (3000+), and added canonical tags to master URLs (3000+), improving search engine crawl and indexability (3000 URL indexed). Role expanded to SEO Ambassador, gaining alignment among cross-functional channels (Site Merchandising, Content Creation, SEM, and Product Marketing Teams), capturing a $5 million increase in revenue. Directed the onboarding and implementation of a new SEO platform (Conductor) from BrightEdge, expanding the keyword inventory by 15,000 and tracking URLs to 7,000, delivering broader insights into content and user activity.

Account Manager/SEO Strategist

Marketeering Group (Agency, SMB B2C) https://www.marketeeringgroup.com Seattle, WA

11/2015 - 02/2017

Motivated and supported a five-member multi-disciplinary team of SMEs (Social Media Manager, Content Writer, Web Developer/Engineer, Graphic Artist, and SEO Analyst) into a specialized “pod” of my design. The pod format improved team communication, improving client response time by 25%. Leveraged digital marketing and SEO strategic roadmaps for ten clients with modalities, processes, templates, and reporting that transformed recommendations into action items