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Tracking the progress of SEO optimizations from the health and hygiene of the site to net-new content creation
Site Health and Hygiene begins with Site Assessments and Technical Audits laying the groundwork for tasks to be completed - cleaning the slate
Net New Content is constructed from Keyword Research and modeling the Keyword Inventory to specified target audiences an d their position along the user journey
On-Page (or forensic) SEO is applied to existing content with equity from analytics for optimization to build authority and relevance - forming your fortress of content
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