Professional Experience

Professional History

SEO Manager -

2023

The SEO Manager role identifies, plans, and executes SEO efforts, including on-page and meta content optimization and keyword research, deployment, and expansion. While applying skills with an analytical and perceptive lens to skillfully collaborate with various teams. Focus on the goal to ensure that content is search-engine friendly and optimized to connect the targeted search audience connects with company assets that meet their needs.

Achievements

Researched, cultivated, and tracked a high-value keyword inventory - multifaceted and aligned to brand narrative and marketing strategy
Launched content refresh and video optimizations program

Professional Services SEO Consultant

BrightEdge

2022

Consulted with BrightEdge customers to provide detailed strategic recommendations through written reports and presentations. Conducted deep analysis to identify opportunities and trends for enterprise-level clients. Collaborated with teammates to investigate SEO-related issues and provide impactful solutions. Built custom strategies from search engine data, internal databases, and external data sources. Served as an SEO Performance resource for enterprise-level clients and provide answers to enterprise SEO questions.

Achievements

Developed SEO Site Assessment Implementation Gantt chart
Updated deliverable templates to expedite processing

Digital Marketing Project Manager (CONTRACT) - WESTROCK

2020

Created site/content roadmap for a website experience that intelligently guides users to the appropriate content while managing, maintaining and creating website content, ensuring that content reflects our capabilities as well as our brand voice. Access, analyze relevant data, determine objectives and KPIs for page performance and content consumption. Analyze how users look at information then align page tags and internal search bar terms to on-page content and chat-bot queries and playbooks.

Working with stakeholders to create content and deploy content into CMS. Building and maintaining content management systems and media libraries within a content management framework. Identifying opportunities to improve the user journey through visual storytelling aligned to user intent. Optimized and launched standards for metadata associated with articles, products, and marketing on page content.

Achievements

Developed a three-year SEO & Digital Engagement roadmap
Aligned content strategy, SEO, and digital engagement silos into cohesive objectives and KPIs.

SEO Strategist - 360i

2018

Led a team of SEO Analysts consulting enterprise-level clients in efforts to expand and improve SEO efficacy and digital footprints those clients.

Achievements

Developed three-pronged approach unifying 5 child level brands under patent company branding and digital marketing initiatives; improving bounce rate from 67% to 32%.
Facilitated client’s launch of new site and CMS advising on conversion practice, content creation, and post launch optimization of individual channels.
Initiated the audit and subsequent metadata refresh of over 400 PLPs improving CTR from below .86 to 4.25 within 3 months.

SEO Strategist (CONTRACT) - NORSTROM

2017–2018

Hired to manage redirects and canonicals within the organization’s CMS, my responsibilities soon expanded to include the on-boarding and implementation of a new SEO platform, Conductor, as well as acting as SEO Ambassador to the Site Merchandising Team.

Achievements

Expanded and categorized keywords from BrightEdge to Conductor, from 15,000 to over 28,000. Improved visibility to facilitate data needs from C-level leadership down to individual contributor.
Implemented a monitoring protocol for meta data optimizations providing greater transparency of SEO quantitative data and whitespace opportunities.
Performed SEO evaluation of site-wide video program including optimizations to boost conversion by 1.5% (estimated $5,000,000 increase.

Account Manager/SEO Strategist - MARKETEERING GROUP

2015-2017

I was responsible for the development and execution of digital marketing strategy for 33 clients. I managed a cross functional team of 7 including: Social Media, Content Creation, and Website Development.

Achievements

Introduced a cross-functional pod/team system to the company improving inter-company communication and reducing implementation response time by 25%.
Solicited the best performance from team members through brainstorming and strategy sessions. Lowering training time by 3 weeks while improving team cohesion.
Lead client interface and meetings including progress reviews for 33 clients.
Increased SERP ranking across client base by 3 positions – in many instances bringing the SERP from page 2 to above the fold on page 1.

Account Manager/SEO Strategist - AGILE IMPACT GROUP

2014-2015

I managed the daily operation of reputation management for 8 clients. This included the creation of a cross functional team of 5 including social media management, conte

nt creation, and website management. Balancing the

Achievements

Outranked client’s primary negative search result with managed content supported by social media initiatives for 6 months

Developed creative solution for promoting client’s presence on overseas news segments through YouTube videos and transcription.Internal Communications Manager - BROWN PAPER TICKETS

2009-2011

Responsible for creating and maintaining ongoing communications between departments and clients at Brown Paper Tickets.

Wrote legal guidelines for employee blog
Launched/managed Employee Newsletter
Developed Emergency Communications Plan
Designed/wrote Human Resource Manual in collaboration with HR Director and Legal Department
Collaborated with CEO and HR Director to write/design the Employee Benefits Manual.

MARKETING ASSOCIATE/SALES DESK (CONTRACT) - MICROSOFT

2009

Researched and produced internal and client-facing PowerPoint presentations and documentation on behalf of National and Global Sales Teams

Performed client qualification and background research to assist sales team.
Interfaced with sales teams via LiveMeeting and Microsoft Communicator conveying complex sales strategies and reporting procedures.
Participated in the launch of annual forecast planning project.

MARKETING COORDINATOR (CONTRACT) - TDWI

2008

Implemented e-marketing campaign increasing Webinar registrations from 0 to 500 under 30-days
Crafted e-promotion copy with 0.3 out of 10 rating on Spam filter detection
Improved team communication by launching a shared Outlook calendar for the marketing team

ADVERTISING EXECUTIVE - COLORSNW MAGAZINE

2007-2008

Three-issue publishing contract with AT&T during first monthly sales cycle
Prospected and qualified a sales pipeline of over 700 contacts
Facilitated and marketed “Jobtini” Diversity Recruiting Events

ADVERTISING EXECUTIVE - MEDIA INC. MAGAZINE

2006-2007

Generated sales of $250,000 in first year sales cycle
Implemented “Green Marketing” Issue increasing Third Quarter sales by 15% over previous year
Initiated seven successful advertorial sales programs
“Make-up Artist” center-spread closed out in one business day
“Market Research Spotlight” increased Issue’s revenue by 10%
Identified new verticals for advertising channels and developed key accounts in those them

MARKETING COORDINATOR - TITAN WORLDWIDE

2004-2006

Customized marketing collateral and presentations for an aggressive and dynamic sales team resulting in to $8 million in revenue
Award in “Vice President’s Club” for initiation of corporate networking and marketing events
Conserved $35,000 by developing demographic modeling system using in-house tools
Financed all corporate events in Seattle using Biz-Exchange Barter Script, Resulting cash savings: $10,000
Published press releases and articles in Marketing, Media Inc., Ad Week
Motivated Sales Team with sales contest using a large-scale game board of my own design
Launched marketing analysis/mapping tool including Arbitron/Scarborough consumer behavior data
Participated in presentations to Taco del Mar and Les Schwab with National Account Manager and V.P. of Sales

DEVELOPMENT ASSISTANT (CONTRACT) - LIFELONG AIDS ALLIANCE

2002

Prospecting, qualifying and developing corporate and walk team relationships for the 2002 AIDS Walk
Primarily a fund raising venture, focusing on cash and in-kind donations: $15,000 in kind, $5,000 cash

Additional Professional Experience

EDITOR-IN-CHIEF - THE COMMONS, UNIVERSITY OF WASHINGTON, THE EBBTIDE, SCC

2003-2005

Responsible for managing the staffing, editing, production and distribution of campus publications
Led collaborative efforts of four section editors and 16 contributing writers
Managed work-flow to meet crucial deadlines with changing priorities

ACCOUNTING ASSISTANT-INTERNSHIP - NEORX CORP.

2001–2002

Reconciled GL Coding within ISO 9000 standards, securing $500,000 government funding
Presented reporting compiled from accounting data of over 160 GL Codes to Vice President, Finance and Director of Accounting.
Incorporated material into annual reports and PowerPoint decks for Board of Directors and senior management

INTERNATIONAL ACCOUNTING EXECUTIVE - AIRBORNE EXPRESS INC.

1998 – 2001

Reconciliation of Danish accounts resulted in $2 million receivable to Airborne
Managed over $80 million in international accounts
Received “I Made It Happen” award in recognition of teamwork
Launched procedure archive on shared drive reducing processing time on account reconciliations
Coordinated system conversion from Linux-hybrid to Oracle platform with Business Analysis Team

Project management expert, always ready and eager to accept the next challenge Demonstrate ability to manage scope, identify the critical path, delineate tasks and deliver successful results.

Work well in teams and across departments, particularly in situations requiring amelioration of relationships to facilitate a common goal.

Creative, enthusiastic & visionary marketing professional Dubbed a “Special Forces Ranger” by peers Take a simple idea to the next level View each marketing-oriented venture as an opportunity to engender a multi-pronged advancement scenario. Skilled at communicating solution-based proposals internally and to clients and business partners

Talented writer with experience in ad copy writing, article-writing and editing for print media, as well as internet/web site and marketing collateral

Relationship-focused marketing professional with experience in successful B2B sales strategies Successfully built sales pipeline from ground zero in first-ever sales role. Created event and editorially oriented marketing campaigns generating meaningful revenue for Media Index Publishers.

EDUCATION

BACHELOR OF ARTS, Interdisciplinary Arts and Sciences/Mass Media and Journalism, UNIVERSITY OF WASHINGTON (Seattle, WA) | 2005

ASSOCIATES OF ARTS AND SCIENCES, Humanities/Journalism, SHORELINE COMMUNITY COLLEGE (Shoreline, WA) | 2003

REFERENCES & RECOMMENDATIONS

Pamela Quadros Harnish

Vice President General Manager, Titan Worldwide

"Ty was a pleasure to work with..."

Sean Swensen

Account Executive at Blair Television

"Ty is endlessly creative and enthusiastic."

Al Desart

Street Car Operator, King County Metro